IN THE MIND OF THE UNITED STATES
Thirty years of
Italian jewelry
around the world
Franco Pianegonda brought his jewelry to Saks Fifth Avenue, Fortnum & Mason and over twenty proprietary boutiques worldwide, and 3500 total points of sale, from Paris to Miami, from Milan to Beijing.
His jewelry has been worn by some of the most recognizable personalities in the world, from music to sports, entertainment to fashion.
Rihanna
Cindy Crawford
Jennifer Lopez
David Beckham
Sharon Stone
Alicia Keys
Kelly Clarkson
Kanye West
Brooke Valentine
Valentino Rossi
Ana Marquez
Laura Pausini
Broke Valentine
Hilary Duff
Christy Turlington
FRANCOP&SONS
A NEW VISION - THE SAME SOUL
FrancoP&Sons goes beyond a simple brand; it is a family of shared values.
The term "Sons" represents the unity of purpose between Franco and those who choose and wear his jewelry, embracing the entire production cycle. It is a corporate philosophy that reflects an Italian and international perspective for a lifestyle of art, natural luxury, and refinement. Every individual involved shares the same principles of ethics, values, and ambitions, transforming the brand into a cohesive community.
The brand's jewelry is divided into 4 mental spaces, the four lines (FRANCOPIANE, CHARACTER, JET’AIMENOW, PNG68), each specific to a particular type of audience, allowing the end consumer to choose the piece that best represents them.
FrancoP&Sons is, above all, a family. We share the same ethics, values, and ambitions.
FRANCOFONIE
The couture jewels line, in gold, platinum, silver, precious and semi-precious stones. It is the expression of Franco's love for Art and for the most precious materials that nature offers, which he uses to glorify the beauty and power of women.
CHARACTER
The men's jewelry line. According to Franco, the life of every successful man is tough, but also satisfying and joyful, and if lived with character, even beautiful. For a successful man, wealth and power are illusions. The only thing that lasts is character. These jewels are created by combining gold, platinum, silver, precious and semi-precious stones.
JET'AIMENOW
The line of love, for jewelry that carries a message—love, commitment, a new beginning. Each piece is created to celebrate the moments that define us: an engagement, a wedding, a birth, an anniversary. Made from gold, platinum, and precious stones, these are jewels created to be remembered.
PNG68
The prêt-à-porter line, a pioneer of a new trend in designer jewellery. Made of silver, it is designed for contemporary women looking for distinctive Italian design. These jewels express the rapid changes occurring in cultures and societies of the current era.
JCK SHOW 2026
JCK Las Vegas is a regular event for me. For years, it has been the place where I meet my partners, strengthen existing relationships, and have the pleasure of meeting new clients from all over the world.
This year I will be at Booth 23024, Italian Pavilion. I would be delighted to schedule an appointment with you to present my collections. Click the button below to choose the best date and time for you.
It will be a great pleasure to meet in person.
BOOTH 23024
ITALIAN PAVILION
