THE FRANCOP&SONS BRAND
FrancoP&Sons is more than a jewelry brand: it is a celebration of art, natural luxury, and elegance. Led by the artist Franco Pianegonda, this brand embodies the essence of Italian craftsmanship, in Vicenza, the city of gold.
Franco personally designs each jewel, which is then brought to life by the skilled hands of Vicenza's artisans. FrancoP&Sons jewelry is crafted from gold, silver, precious, and semi-precious stones. Each creation is a masterpiece, made with unparalleled artisanal skill.
FrancoP&Sons is not merely a name; it is an affirmation of fundamental values. The inclusion of "Sons" not only acknowledges the presence of Franco's two sons, Giovannicesare and Antonio Augusto, but goes beyond the family tie: it represents the idea that work is a unity of purpose, embracing the entire creative process, from sourcing raw materials to satisfying final customers, all united by Franco's ideal of a lifestyle of art and natural, refined luxury.
The brand's vision is a global one, shaped by its creator Franco Pianegonda, who grew up in an international family, traveled the world, and loves multiculturalism.
The brand's jewelry is divided into 4 mental spaces, the four lines (FRANCOPIANE, CHARACTER, JET’AIMENOW, PNG68), each specific to a certain type of audience, allowing the final consumer to choose the piece of jewelry that best represents them.
FrancoP&Sons is a statement of quality and work ethic, whose jewelry aims to create a lifestyle that expresses the emancipation, elegance, and sophistication of women and the character, strength, but also sensitivity of men.
FrancoP&Sons is above all a family. We share the same ethics, values, and ambitions.
THE FRANCO PIANEGONDA SEAL
This is the logo used on all FrancoP&Sons jewelry. It is designed as a seal similar to the red wax seal that has been used for centuries to authenticate official communications and personal letters. The letters "fp" are the initials of the artist Franco Pianegonda and are engraved on a background that reproduces Franco's actual thumbprint.
The thumbprint indicates that the jewelry was conceived and designed by Franco. It is a promise of authenticity and Franco's dedication to every person who wears his jewelry. The rings around the initials signify that life is like a chain of events. Each ring must be strong and beautiful to make life robust and happy. The links also mean that Franco has a bond of sincerity with every person who wears a FrancoP&Sons jewel.
MADE IN ITALY
All of Franco Pianegonda's jewelry is handmade in Italy. We use authentic gold, silver, and natural precious stones. All our gems come from conflict-free zones. Franco personally supervises the production of our jewelry in artisan workshops in Italy. Some of these artisans have been in the jewelry business for generations and are considered among the best in the world. Diamonds and precious gems are set by hand, one by one. Finishing, polishing, and rhodium plating are also done by hand in the workshops. When you invest in Franco Pianegonda jewelry, you get authentic Italian craftsmanship. It is authentic Made in Italy.
THE MATERIALS
GOLD Franco Pianegonda exclusively uses 18-karat gold.
PLATINUM Franco Pianegonda loves platinum, a noble material that is increasingly gaining ground in jewelry.
SILVER Franco Pianegonda exclusively uses nickel-free 925 silver and guarantees that his jewelry is completely hypoallergenic. The silver is galvanized with silver plating and rhodium plating processes.
DIAMONDS Franco Pianegonda's diamonds are perfectly proportioned, of the highest quality, meeting the criteria of the 4 Cs: carat, clarity, color, and cut.
GEMS Franco Pianegonda uses only natural stones, whose preciousness is enhanced by the vibrancy, brilliance, and mutability of their colors. Each stone used, being natural, is unique and inimitable, while the purity of the materials and the choice of colors highlight their quality.